Can I be sure of making a profit?

No. When you go into business, the main reason is to make profits. While some people go into a business because they want to have the enjoyment of using their skills in a particular area, in general the creation of profit is the main motive. Your profitability will depend on your type of business, as well as your skill in operating that business and to the main factor, which is the demand for your products or services by customers.

You can measure how your business is going by comparing it with various industry ratios, which are available. These ratios indicate what the general profitability of your type of business should be, when compared with your competitors all over the country.

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