How to Survive Tough Times in Your Business

"Business, like politics, is the art of the impossible."

They say that if after his marriage into the Wedgwood pottery family, scientist Charles Darwin had applied his genius to commerce, he would have arrived at the same conclusion that he made about natural selection – The survival of the fittest.

Survival is the hardest part in most business ventures and surveys show that well over 70% of small businesses close their doors in the first 5 years. Of the businesses that fold, over 90% do so because of inexperience and lack of business know-how by business owners.

There’s an old saying “What he did know made him gold and what he didn’t know made him f...

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